Jarrett Jewellery is a family owned and operated jewellery store located in Sydney's CBD. Established in 1946 the brand has a strong heritage and loyal customer base - however over the years their branding had become inconsistent with a mish mash of fonts, elements and colours being used across various channels. A refresh was in order to get everything into line. We explored the past incarnations of the Jarrett Jewellery branding and brought elements together to create a new look with a high end, heritage feel. The new luxury brand identity and associated assets were all created by Somewhere Co.