Mãe is a collection of fine jewellery designed and crafted by jeweller Manuel Pereira of The French Door in partnership with the National Breast Cancer Foundation. An official 'Pink Product' a percentage of proceeds from the sale of jewellery from the Mãe collection supports breast cancer research by the NBCF.
The first product release in the collection is a pair of earrings crafted from 9ct gold featuring a rose gold NBCF signature ribbon, and finished with a beautiful white fresh water pearl.
We worked with The French Door to create a range of marketing materials to support the launch of Mãe in early 2017. Soft blush pink tones and whimsical illustrations were chosen to compliment the beautiful natural style of the product photography and the NBCF branding.