Somewhere Co.
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SUP

SUP is a 100% homegrown Australian vitamin and supplement company passionate about innovation and healthy living. SUP is rethinking the health industry and formulating simple, targeted supplements.

Together with the entrepreneurial brand owners we worked to create a brightly coloured design that would disrupt the subdued vitamin category. We kissed goodbye to traditional vitamin packaging and opted for a sleek, smooth tube structure that provides memorability on shelf.

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