Having worked with the Independent Jewellers Collective’s (IJC) on a number of projects, we partnered with their team to develop a multi-channel strategy marketing and branding package to support their manufacturing jewellers.
An increased focus of Australian consumers on the shop local movement, saw growth and increased demand for the jewellers manufacturing businesses. We capture this unique point of difference of the independent stores and help them harness it, to better promote their bespoke and custom made offering.
The Bespoke campaign allows Independent Jewellers Collective partners to differentiate themselves in the market against large franchise jewellery stores and other competitors. Promote their core business - manufacturing and setting them apart from the competition. We identified 4 key pillars to communicate including: Bridal/Engagement; Design, Remake and Remodel; Services; and Education. The campaign comprises of a complete package of high quality marketing materials including point of sale, social content, look book and website that can be tailored to reflect their individual business requirements. Helping them to educate and inform their existing customers, and engage new audiences.