What's SUP? SUP is a range of functional supplements designed for young people, by young people (and highly qualified experts!) to help them get more out of life.
Together with the SUP team of entrepreneurs, we set out to disrupt the packaging conventions traditionally associated with vitamins. To make SUP stand out on shelf and on the gram - to appeal to the digital savvy millennial consumer. Consideration also needed to be made to ensure compliance for medical packaging requirements were met.
The POP SUP range of mini cardboard tubes in vibrant, highly saturated colours were created to be instantly recognisable, and eye-catching. Our brand visual story is minimalistic, bold, bright, and easy to read, making everyday routine more fun for people who want to improve and saturate their life with energy and health. That's what's SUP.