To inspire and engage shoppers we worked with the team at Independent Jewellers Collective to develop a multi faceted Christmas campaign to provide their members with marketing support. Bold navy and gold colours were chosen to stand out from the traditional red and green that dominate shopping centres over the Christmas period.
We created an out of the box Christmas solution for retailers. Including: a hand picked core range of best selling essential Christmas product in gold, silver, diamonds and coloured stones with price driven RRPs and guaranteed stock holdings from key suppliers. Core range products were supported with a comprehensive POS pack including: look book, e-commerce data (imagery, promo pricing and product descriptions), digital imagery and support (social media posts, captions and a suggested hashtag strategy), in-store posters and CTA cards to visually merchandise stock holdings as well as promote store offerings such as gift wrapping, gift cards and more.