Diamond Design Studio is a collection of engagement ring samples made for manufacturing jewellers to help customers envisage what a made to order ring would look like. The collection, allows customers to play 'dress up' with a large range of sample rings to determine what style they might like for their dream ring.
To support the product offering, we worked to create a beautiful campaign to tell the story of having a custom ring made - just for you! A large suite of retail marketing materials were created to support the campaign across multiple touch points including POS, look book, digital and more.
The Diamond Design Studio live sample kit and accompanying campaign was offered to members of Leading Edge Group Jewellers, a buying group that supports Australian and New Zealand jewellery retailers. The captivating, and romantic imagery was hugely popular amongst the membership and was instrumental in the success of the campaign take up.