Before BitePatch, treating insect bites meant sticky creams, tears and constant reminders not to scratch. BitePatch replaced the battle with brightly coloured patches children actually want to wear.
Launched in 2018, BitePatch transformed children’s insect care. In a category dominated by clinical brands, it introduced colour, personality and optimism, making an entirely new product format instantly approachable through one simple idea: Don’t scratch it. Patch it.
The launch brought together product strategy, naming, brand identity, packaging, ecommerce, pharmacy marketing and retail communications to create a brand that was unlike anything else on the shelf.
As the business evolved, RepelPatch extended the concept with DEET-free insect repellent stickers that children loved wearing.
Together, the range redefined what children’s insect care could look and feel like, making mosquito season a little less stressful for parents and a lot more fun for kids. Millions of patches sold later, the brand had transformed a category.
Scope
Brand strategy
Product strategy
Product naming
Brand identity
Packaging design
Point of sale
Ecommerce strategy, design & build
Go-to-market strategy
Pharmacy launch
Retail communications
Marketing campaigns
Creative direction
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