For more than 25 years Go Natural has fed Aussies nutritious, delicious and healthy snacks.
We were set the challenge to create a new look for Go Natural that better reflected the new brand proposition and business direction moving forward. The established customer base was there, but the outdated branding and packaging were lost on today's more visually savvy customer. We polished up the branding, from old - to gold to be recognisable to the current customer but making it shiny, and new! From there we redesigned the brand's aesthetic from the ground up, including a complete packaging overhaul.
The first new Go Natural product to go to market, was a Botanical Vitamins range - botanical blends for beauty, wellness and healing. Eco pouches - with 85% less plastic than traditional vitamin packaging was chosen to help customers feel good about their choices for both their health and the environment. Waste? Not.